The Story Behind the City of Smile’s Famous Welcome Marker
When travelers make their way into Bacolod City, primarily through the Bacolod-Silay Airport or the northern gateway of the city along the Bacolod-Murcia Road, they’re greeted by an eye-catching sight that’s become an iconic symbol of the city: the “Welcome to Bacolod—City of Smiles” signage. It’s more than just a landmark—it’s a cultural beacon that represents the warmth, charm, and festivity that define the spirit of Bacolod and its people.
The Bacolod Welcome Sign was first erected in 2018, , during a time when local leaders were boosting the city’s image as a tourism and cultural hub in Western Visayas. While Bacolod was already known as the “City of Smiles” due to its famous MassKara Festival, the city lacked a unifying structure or symbol that would serve both as a welcome gesture and a photo-op landmark for tourists.
Inspired by global examples like the Hollywood Sign in Los Angeles and the “Welcome to Fabulous Las Vegas” sign, Bacolod officials and local artists wanted to create something equally iconic—but infused with Negrense character. The signage was intended to mirror not only the physical entrance to the city but also the emotional welcome that visitors experience from its people.
The “Welcome to Bacolod—City of Smiles” signage is more than just a municipal marker; it’s a powerful piece of public art that connects people to the heart of Bacolod. It tells newcomers, “You’re home here, even if just for a while.” With its bold colors, smiling mask motifs, and cultural roots, it stands as a beacon of joy, embodying everything that makes Bacolod truly unforgettable.
So, the next time you pass by it, smile. After all, you’re in the City of Smiles.
Driving instructions to the City of Smile’s Welcome Marker.